Designing a Dentist’s Website
I created a mobile friendly website for Dr. Matthew Osepchook’s dental practice. It provides patients with information about Dr. O. and his team, and answers common pre-visit questions. I also created a calendar to help patients and staff schedule appointments.
I did local SEO to ensure the site gets found by people in the surrounding area looking for a local dentist online.
Making It Friendly.
Most people don’t enjoy going to the dentist. So we used pastoral imagery (similar to photos in the office), personable text (written by Dr. Osepchook), and calm colours to convey the friendly, welcoming atmosphere of the office.
Improving Search Visibility
Patients looking for a dentist in the area must be able to find Dr. Osepchook. So his dental practice website needs to dominate in search results.
To do this, I performed on-site optimizations and created a Google business listing. Having a Google listing makes it easy for patients to leave and read reviews. This is critical for local SEO because business listings that include customer reviews present greater credibility and, naturally, receive more clicks.
The combination of SEO, and a Google business page with reviews has helped us get the results we wanted. Dr. Ospechook’s dental website holds the top position in the search results we’re aiming for.