Landing Page Design
A landing page is a web page designed with a single, focused call-to-action. In this case, the call-to-action is to request a free interior design consultation.
Therefore, the focal point of the page is a contact form prospects use to request their free consultation. Once they fill it out, and send it in – it goes to the business owner, who can respond right away.
Core Search Optimization
Search engine visibility is a priority for any business relying on leads from the web. But Inspired Window Fashions relies on other forms of direct marketing for traffic. In a case like this, where organic SEO isn’t the main traffic source, I perform a core set of SEO tasks.
- Keyword Research
- Writing Search Optimized Sales Copy
- Registering the website with Google and Bing for indexing
- Ensuring excellence in the site’s technical performance (which is a foundational SEO factor).
Doing these core SEO tasks won’t get you a top position in search results. That’s ok because that’s not always the goal. For Inspired Window Fashions, doing core SEO got the site on the first page of Google for local search. Higher than some big-name competitors. And enough to make sure people searching locally, or by brand name find them.
Easy to maintain
To help the owner of the website save time, money, (and stress), I created a customized content editor. This makes updates extra fast and easy for him. Just log-in, and enter info into a few fields in a simple form. He can update the site’s critical content in a few minutes.