Add Extra Style To Genesis Site Title

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/** Add additional style to site header */
add_filter('genesis_seo_title', 'cd_site_title', 10, 3);
function cd_site_title($title) {
	$title = '<h1 id="title"><a href="http://www.carriedils.com" title="Carrie Dils"><span class="carrie">Carrie</span>Dils</a></h1>';
	return $title;
}

Soure: http://www.carriedils.com/tips-genesis-extender/